Food Photography behind the scenes NCL - Joy

Behind the Scenes for NCL JOY Food photography

with Sid Hoeltzell on www.sidphoto.com

This behind the scenes video is the compilation of four weeks at sea creating the food image library for the NCL "Joy".  I photographed over 974 food and beverage images over 24 session days (averaging over 41 images a day with some days capturing over 72)  The combined effort of over five chefs, sous-chefs, two food stylists, creative team, assistant and myself in the galley was an enormous record setting effort.  We hope that you en-"Joy" the results for years to come.

No More Zombie Love

the Walker-Zombie-Ghoul is gone.  Due to a required paint job and maintenance for the Terminal Fabric Building at 120 NW 25th street, WYNWOOD... the most photographed iconic wall of Wynwood will soon have another look

Sid Hoeltzell Studio Location

Sauza Tequila social Media

Sauza Tequila social media

I have had the fun of digitally capturing the Sauza Tequiula Instagrams for almost two years now.  For all seasons and occasions... never leaving the studio but on "locations: all the time... as you can see.  Fun still, GIFF, cinematic and video shorts are all part of the fantastic adventure of social media for my clients

Bacardi Cruise Competition-Beverages

This is a short of the Fifth Bacardi Cruise competition photographed over two days at Sid Hoeltzell's Studio in the Wynwood Arts District. With cinematography by Mary Beth Koeth, we explore the fun part about creating images that will eventually be part of the cruise industry cuisines and beverage menus. Its very detail oriented but lots of fun and creativity involved in making the food and beverages tasty and compelling to eat....yummy!

This is when the fun begins